As Dinghao Wood Industry deepens its footprint across Southeast Asian markets—including Bangkok and Chiang Mai in Thailand, and Kuala Lumpur and Johor Bahru in Malaysia—"going global" has become one of the most important strategic priorities for a company that has specialized in custom whole-house furniture for nearly two decades.
In a recent sharing session with the team, Mr. Zhang laid out his philosophy for Chinese home-furnishing companies expanding overseas. He began with image and respect: "When Chinese people go abroad, we must be mindful of our national image. We must respect local customs and local ways of life." In his view, expanding overseas is not merely exporting products—it is exporting culture and brand as well. Only by truly integrating into local communities can a company win both market share and people's trust.
On the mindset required, Mr. Zhang spoke of two forms of reverence: "We must have reverence for our quality and our products, and we must also have reverence for overseas markets." This reverence grows both from nearly twenty years of manufacturing expertise and from a clear-eyed understanding of the diverse Southeast Asian market environment. Its smart manufacturing facility in the Longhai Jiaomei Taiwanese Investment Zone in Fujian—spanning nearly 40 mu—serves as the foundation for turning this commitment to quality into tangible products.
On the path forward, Mr. Zhang was candid: "No matter how strong an individual is, the ability to build something big and strong on one's own is limited." He called on all colleagues and supply-chain partners to work together, improve efficiency in later-stage collaboration, and align around a shared goal: "Move forward as one, unite our efforts, and win together."
From Longhai, Fujian, to Bangkok and Chiang Mai, and onward to Kuala Lumpur and Johor Bahru, Dinghao Wood Industry (kk.home) is steadily advancing its Southeast Asian custom whole-house strategy—rooted in manufacturing, grounded in reverence, and driven by team synergy. This session reflects both a summary of overseas experience to date and an expectation for collaborative growth ahead.
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